Wyndham Destinations: S’Mores Time to Share

Wyndham Destinations: S’Mores Time to Share

Execute | Finish

Filmed in Park City, UT

Wyndham Destinations: S’Mores Time to Share

Execute | Finish

Filmed in Park City, UT

Objective

“S'Mores Time to Share” came to life when on Saturday, August 10, 2019, WorldMark by Wyndham® vacation club planned to distribute free s’mores kits at more than 100 resort locations. AkinsParker® collaborated with Adrenaline to craft a commercial highlighting the event with playful irreverence and unconventional cinematography. The agency hoped to achieve a dolly zoom, or Hitchcock shot while maintaining a small footprint at multiple locations.

Adrenaline was a great partner on our 'S’more Time To Share' content. Their creative and technical prowess helped bring our ideas to life perfectly. And their ability to pivot on set, whether handling creative feedback or actual weather changes, was critical to making this project a stunning success.

Doug Wareing // Managing Partner, Akins Parker

Solution

Creative Director Jess Keller (then Director of Photography) collaborated with AkinsParker to translate the desired mood of “S'Mores Time to Share” into a dynamic visual approach. To pose star Patrick Renna as a magnetic figure, he’s positioned in the center of the frame with high-key lighting and vibrant colors. The background recedes behind him, drawing the audience closer as Patrick waxes poetic about the importance of s’mores and family. The camera motion remains seamless across locations, a consistency reinforced by our camera team and post department. Awards: Silver ADDY® Award

Team Members