Countdown Promo: Halloween Horror Nights

Develop | Execute | Finish

Filmed in Orlando, FL

Countdown Promo: Halloween Horror Nights

Develop | Execute | Finish

Filmed in Orlando, FL

Objective

Countdown Promo: Halloween Horror Nights is the result of Universal Orlando®'s desire to elevate their digital ad promotions for Halloween Horror Nights 28, a premier ticketed event. Previous promotions comprised first-person walkthroughs of themed houses, spotlighting each year's featured IPs. This year, their team wanted to go beyond traditional teasers and enhance their campaign with new content aimed at their target audience. They turned to us to pitch, develop and execute a new cinematic video that would capture the energy of their brand and speak to new and longtime fans alike.

Solution

Our team workshopped and pitched seven concepts in accordance with Halloween Horror Nights' branding and goals. The chosen concept was “Countdown” — a cinematic teaser in which guests face off against scare-actors at Universal Studios’ iconic front gates. The evening guests were designed to be emblematic of the event's long-time fans. A team at Adrenaline wrote the script and developed a visual style that involved strong, dramatic backlighting and cool-leaning key and rim lights. We crewed, produced, and directed the production, ensuring the project vision for Countdown Promo: Halloween Horror Nights was executed from start to finish.